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SAHOF Breaking News

27th May 2011

SAHOF & DrinkWise launch new campaign

SAHOF and DRINKWISE AUSTRALIA 'UNDER YOUR INFLUENCE' CAMPAIGN LAUNCH

Under Your Influence' is a new national long-term campaign to encourage parents to be actively involved in shaping the drinking culture of the next generation their kids.

www.underyourinfluence.org.au

Who: Seven Sport Australia Hall of Fame greats:
Olympic and World Champion Swimmer Kieren Perkins, Olympic and World Champion Swimmer Susie O'Neill, America's Cup yachting hero John Bertrand, Rowing's Oarsome Foursome crew member Mike McKay (absent), Former Australian netball captain Liz Ellis, World Champion marathon runner Rob de Castella, Aerobic champion Sue Stanley

When: Monday 30th May at 11-30am

Where: MCG - The National Sports Museum - entrance Gate 3.

What: Under Your Influence is a new national long-term campaign to encourage parents to be actively involved in shaping the drinking culture of the next generation - their kids.It is an initiative that aims to have a conversation with parents - one that they can join in - about the use, misuse and abuse of alcohol hopefully before there is a problem or issue.

Under Your Influence is not about not drinking; it is about setting the right example when it comes to alcohol and being able to communicate with kids, teens, and young adults.

underyourinfluence.org.au is where the conversation starts. It is where parents and influencers of young people can find videos featuring the seven Sport Australia Hall of Fame Ambassadors and other medical experts. It is where they can find information and tips about alcohol and its effects. And it is where they can join in a blog with other parents with a range of different but important views.

Over the coming months, new Under Your Influence ambassadors, spokespeople and partners will be announced.

Under Your Influence is a community initiative of DrinkWise Australia in partnership with The Sport Australia Hall of Fame.

Contacts
The Sport Australia Hall of Fame - Anna Eagle - 0417 105 877      
Radio interviews - contact Peter Rubinstein at MediaHeads on - 0417 438 400      
DrinkWise - Steve Jiggins 0408 480 779

A few simple facts, courtesy of DrinkWise Australia:

Alcohol abuse is in the news every day
Average age at which kids start drinking is 15.5 years
25% of 14-19 year olds risk alcohol-related harm at least once a month
Parents are the key to changing the way the next generation drinks
10-17 year olds see their parents as their number 1 role models - not celebs, teachers, etc
By moderating their own drinking patterns, parents influence their kids



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When considering the stature of an athlete or for that matter any person, I set great store in certain qualities which I believe to be essential in addition to skill. They are that the person conducts his of her life with dignity, with integrity, courage, and perhaps most of all, with modesty. These virtues are totally compatible with pride, ambition, and competitiveness.