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SAHOF Breaking News

8th Jun 2012

Etihad Airways and The Sport Australia Hall of Fame sign a new 3 Year Partnership



5 June, 2012

The Sport Australia Hall of Fame is proud to announce the renewal of major sponsor, Etihad Airways, the national airline of the United Arab Emirates, through until June 2015.

The three-year extension of the sponsorship, which commenced in July 2009, will see the airline continue to support The Sport Australia Hall of Fame’s work to promote outstanding sporting achievement in Australia and inspire future generations.

As major sponsor, Etihad Airways will also continue as Presenting Partner of the prestigious Sport Australia Hall of Fame Annual Induction and Awards Dinner, to be held this year on Thursday 11th October at Crown Palladium, Melbourne.

The airline will also provide air travel to young athletes under the age of 21, who have qualified for The Sport Australia Hall of Fame Scholarship Mentoring Program, in order to help further overseas training and competition experience. Scholarship applications open on June 8 with nomination forms available to download from

John Bertrand AM, Sport Australia Hall of Fame Chairman, said: “The Sport Australia Hall of Fame is the most prestigious sporting institution in Australia. Its members represent 200 years of Australia’s sporting excellence. Etihad Airways is one of the great airlines of the world. Put simply, the partnership between The Sport Australia Hall of Fame and Etihad Airways is excellence combined with excellence.”

James Hogan, the President and Chief Executive Officer of Etihad Airways, said: “Australia has a proud history of sporting excellence and achievement. Renewing our sponsorship of Sport Australia Hall of Fame allows both organisations to continue promoting their common goals of outstanding performance and achievement, and to recognise and support the next generation of Australian sporting legends.

“We look forward to continuing our work with Sport Australia Hall of Fame, and to finding new and exciting ways to develop the partnership.”

Photo caption:
Etihad Airways President and Chief Executive Officer James Hogan (right), The Sport Australia Hall of Fame Chairman John Bertrand AM (left) and Etihad Airways cabin crew at the signing of the agreement to renew the airline’s sponsorship of The Sport Australia Hall of Fame.

- Ends –

About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2011 carried 8.3 million passengers. From its hub at Abu Dhabi International Airport, Etihad serves 86 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America, with a fleet of 66 Airbus and Boeing aircraft, and 100 aircraft on order, including 10 Airbus A380s, the world’s largest passenger aircraft. Etihad also owns nearly 30 per cent of airberlin, Europe’s sixth largest airline, and 40 per cent of Air Seychelles. For more information, please visit:

About The Sport Australia Hall of Fame
With a vision and values built around the inspirational words of SAHOF’s first Inductee and Legend, Sir Donald Bradman AC, SAHOF is determined to carry to Australians everywhere the symbol  of excellence as represented by it’s 510 Member across all sports and genders.  Sport is a defining and dominant part of Australian social culture and in honouring the Member achievements, SAHOF preserves, presents and shares this priceless sporting heritage to all Australians.  The message is a valuable one that emphasises the rich rewards in life that are offered by  striving to attain the SAHOF values; Courage, Sportsmanship, Integrity, Mateship, Persistence & Excellence, underpinned by Generosity, Modesty, Pride & Ambition. For more information, please visit:


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When considering the stature of an athlete or for that matter any person, I set great store in certain qualities which I believe to be essential in addition to skill. They are that the person conducts his of her life with dignity, with integrity, courage, and perhaps most of all, with modesty. These virtues are totally compatible with pride, ambition, and competitiveness.