The Sport Australia Hall of Fame (SAHOF) is proud to announce Harvey Norman as its new Gold Sponsor, commencing a three-year partnership in February 2025. This exciting collaboration underscores Harvey Norman’s deep commitment to Australian sport and its athletes, further extending their long-standing tradition of fostering sporting excellence.
Harvey Norman will also co-sponsor the prestigious SAHOF Scholarship & Mentoring Program, alongside the Australian Sports Commission incorporating the Australian Institute of Sport. This program is renowned for providing financial support and unrivalled mentoring opportunities for young elite Australian athletes, helping them achieve their full potential both on and off the field.
Katie Page, CEO of Harvey Norman, shared her enthusiasm for the partnership:
“Harvey Norman is proud to partner with the Sport Australia Hall of Fame, an organisation that shares our commitment to celebrating excellence and inspiring the next generation. We have championed the development of Australian athletes at all levels, from grassroots to the world stage for over thirty years. As a company we understand that the Legends in the Sport Hall of Fame were all created at the grassroots of their chosen sport.
“Supporting the Scholarship & Mentoring Program aligns with our belief in establishing opportunities nationwide to enable young athletes, across the spectrum of sports, to excel in all aspects of their lives.”
John Bertrand AO, Chair of the Sport Australia Hall of Fame, welcomed Harvey Norman to the SAHOF family:
“The Sport Australia Hall of Fame is dedicated to preserving the legacy of Australian sport and inspiring future generations. Harvey Norman’s support as our Gold Sponsor and co-sponsor of the Scholarship & Mentoring Program marks a significant milestone in our journey. Their unwavering dedication to Australian athletes complements our vision to celebrate the past and inspire the future.”
Harvey Norman’s legacy of supporting Australian sport is unparalleled. They are the official home retail partner of Paralympics Australia, championing para-sport equity and athlete development. While also partnering with the Australian Olympic Committee, supporting athletes competing at the world’s biggest events, including the Paris 2024 Olympic Games and the Gangwon 2024 Winter Youth Olympic Games.
Harvey Norman’s commitment extends beyond elite competition across multiple sporting codes and teams, including GWS Giants AFL and AFLW, NRL and NRLW, and QRL. Their sponsorship portfolio also includes the Sydney Kings and Sydney Flames basketball teams and their “Meet the Athletes” initiative, which highlights the stories and achievements of Australian athletes across all disciplines.
Beyond sport, Harvey Norman is dedicated to supporting key pillars such as education, community, and women’s initiatives. Their partnerships with Western Sydney University (WSU), What Ability, and the Minerva Network reflect their commitment to fostering growth and development in these crucial areas.
The Sport Australia Hall of Fame’s Scholarship & Mentoring Program, established in 2006, has supported over 230 young athletes across 56 sports. This program connects scholarship holders with SAHOF Members, providing life-changing personal development, work life balance and media training. The program’s expansion in 2020 to a three-tiered structure ensures even greater opportunities for emerging talent.
Harvey Norman’s commitment to Australian sport is further exemplified through its distinguished brand ambassadors, including Ariarne Titmus, Sally Fitzgibbons, Madison De Rozario, and Montana Atkinson. These athletes embody excellence and inspire future generations through their remarkable achievements.
As Harvey Norman embarks on this new partnership with SAHOF, both organisations are united in their mission to inspire Australians to achieve their potential through the power of sport.
About Harvey Norman:
Harvey Norman is a leading Australian retailer, widely recognised for its commitment to supporting athletes and sports at all levels. From grassroots initiatives to global competitions, Harvey Norman continues to leave an indelible mark on the sporting landscape.
About the Sport Australia Hall of Fame:
The Sport Australia Hall of Fame exists to preserve and celebrate the history of Australian sport while inspiring all Australians to achieve their potential. With values such as courage, sportsmanship, integrity, and excellence, SAHOF honours its Members’ achievements and provides unparalleled opportunities to future generations through its Scholarship & Mentoring Program.
